![]() What if we could make a specialized generative AI model to generate truly creative and meaningful logos, not clever combinations of premade elements but as good as the real thing? On top of this, hidden within logos is a common symbolic understanding of the significance and meaning they try to convey (semiotics). But what if you could have an actual chef to come to your house and cook a unique meal instead? Generative AI models such as OpenAI’s DALL-E 1 and 2 and Google’s Imagen and Parti have shown that they are able to combine and integrate complex concepts and translate them into high quality visual representations, if not indistinguishable from human creativity then closely akin to it. ![]() In a way, template-based logo generators are comparable to clever, interactive cookbooks. However, the generation process is largely ‘template-based’ whereby a fixed number of visual elements such as icons, fonts and colors are combined in predetermined ways. ![]() Logo generators serve a specific market and the resulting logos look slick.
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